HVAC Direct Mail Marketing Strategy

At 308 Target Marketing, we offer a single, highly effective direct mail campaign. Our strategy is continuously tested with key clients, and we only bring it to market once it has been proven to deliver guaranteed results.

Our direct mail approach follows the Five-Around and Three-Per System:

• For every client you service, we create a drip campaign targeting the surrounding homes of a satisfied customer.
• Additionally, we include their three closest friends or family members, leveraging trusted referrals.
• These potential clients receive 10 unique mailings per year, along with two small gifts annually to keep your brand top-of-mind.

This program is designed to scale as long as your business is willing to grow. We tailor the campaign to align with your heating and cooling goals, ensuring it helps increase cash flow while maintaining a steady stream of new customers.

Cost: $80 per home per year
Expected Results: Typically begins generating returns by the third or fourth month

This highly targeted and geo-specific campaign has transformed a one-man shop into a nine-person business, generating $200,000 in profit with a 15% net margin. The heat map data proves that this campaign delivers long-term, sustainable growth.

The best part? You get to choose your ideal clientele. Unlike Google Ads, where leads are unpredictable, this direct mail strategy allows you to target only the neighborhoods you want to serve while skipping the ones that don’t fit your business model.