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What is PPL and How Does It Work for HVAC Businesses?

At HVAC Marketing, a specialized division of 308 Target Marketing, we provide exclusive, results-driven marketing solutions designed specifically for HVAC contractors. Unlike traditional SEO companies that charge a flat monthly fee—often with little transparency on results—we operate on a pay-per-lead SEO Model (PPL-SEO) model, ensuring that you only pay for actual customer inquiries.

How Our HVAC Marketing Works

  1. Strategic SEO & Lead Generation
    • We create high-converting landing pages and engaging content tailored to your local market.
    • We invest time in listing your business in local directories and groups, ensuring maximum visibility.
  2. Exclusive Lead Tracking & Management
    • Each marketing asset (landing page, directory listing, etc.) is assigned a unique tracking number to monitor performance.
    • Every inbound call is recorded, providing full transparency on lead quality.
    • Leads are guaranteed—if a lead isn’t legitimate, it’s replaced at no charge.
  3. Territory Exclusivity
    • We work with only one HVAC contractor per service area.
    • This ensures that your business alone benefits from our marketing efforts—no competing HVAC contractors get access to the same high-quality leads.

At HVAC Marketing, we believe it should be unethical for a marketing company to work with competing businesses in the same trade and region performing PPC or PPL Services. Our commitment is to your business growth and marketing ROI, giving you confidence that every dollar you invest delivers real, measurable results.

PPL SEO Cost

Ready to take your HVAC business to the next level?

Let’s get started with a risk-free consultation and show you how our PPL marketing strategy can maximize your return on investment.

Fill out our form to get started, and watch your business thrive!

How do you execute your current digital marketing strategy?

It’s time to elevate your digital presence and unlock the full potential of your brand with 308 Target Marketing. Let’s embark on this journey together and redefine what success looks like in the digital age.

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We’re thrilled to keep you updated with our latest news, exciting opportunities, and exclusive updates. We can’t wait to share what we have in store. In the meantime, follow us on our social media channels, and we will be in touch shortly. Stay tuned!

Thank you for reaching out to us!

We look forward to discussing your needs to elevate your digital presence.  We’re excited about the opportunity to collaborate further and look forward to our next steps together. In the meantime, follow us on our social media channels and we will be in contact shortly.

Features
Basic

Monthly

Advanced

Monthly

MAIN FEATURES INCLUDED
Website Design & Development
All Creative, Icons & Images
Personalized Content Creation
Audience Segmentation
Custom Domain Name

* Included while advertising

Local Phone Number

* Included while advertising

Phone Call Lead Validation

* Call Recording and Tracking Included

Analytics & KPI Reporting
MARKETING SERVICES
Campaign Warmup
Advanced Campaign Warmup
Search Optimization
Advanced Search Optimization
Local Search Trends
Advanced Local Search Trends
Local Keyword Trends
Advanced Local Keyword Trends
Campaign Targets
Advanced Campaign Targets
PAID MARKETING SERVICES

*Optional paid services to increase engagement

Pay Per Click Ads
Global Network Ads
Local Service Ads
Remarketing & Retargeting
Social Media Ads
Ad Creative & Design
Features
Basic

Annual Contract

Advanced

Annual Contract

MAIN FEATURES INCLUDED
Website Design & Development
All Creative, Icons & Images
Personalized Content Creation
Audience Segmentation
Custom Domain Name

* Included while advertising

Local Phone Number

* Included while advertising

Phone Call Lead Validation

* Call Recording and Tracking Included

Analytics & KPI Reporting
MARKETING SERVICES
Campaign Warmup
Advanced Campaign Warmup
Search Optimization
Advanced Search Optimization
Local Search Trends
Advanced Local Search Trends
Local Keyword Trends
Advanced Local Keyword Trends
Campaign Targets
Advanced Campaign Targets
PAID MARKETING SERVICES

*Optional paid services to increase engagement

Pay Per Click Ads
Global Network Ads
Local Service Ads
Remarketing & Retargeting
Social Media Ads
Ad Creative & Design

Shine for a Great Cause: Become a Sponsor!

This holiday season, join us as a sponsor to help illuminate communities nationwide with joy, hope, and the spirit of giving! By supporting our Christmas Light Decorating Photo & Video Contest, running from November 11, 2024, to January 5, 2025, your brand can take center stage in an initiative that spreads light and love across the country. This contest celebrates the gift of salvation through Jesus while providing real support for hurricane relief efforts, lifting spirits, and uniting communities through the magic of holiday lights.

By becoming a sponsor, you’ll gain valuable brand visibility through marketing exposure on our contest page and social media channels, along with backlinks to your business website—driving brand awareness and engagement with a broad, inspired audience. Together, let’s make an impact and bring hope and light to communities in need across the United States.

We offer four levels of sponsorship, each designed to help your business make an impact:

Platinum Sponsorship – $3500 Limited to 6 Sponsor Placements

  • Top-level branding across all contest marketing materials, including social media, and website.
  • Exclusive mention in all press releases and media coverage.
  • XL Size Logo placement on the contest page with a direct link to your website.
  • Dedicated social media post highlighting your business and its contribution.
  • Exclusive 60-day SEMPPL marketing package, courtesy of 308!

Gold Sponsorship – $2500 Limited to 10 Sponsor Placements

  • Prominent branding across contest marketing materials, including social media and website.
  • Large Size Logo placement on the contest page with a direct link to your website.
  • Social media shoutout recognizing your business’s contribution.
  • Mention in press releases and media coverage.
  • Exclusive 30-day SEMPPL marketing package, courtesy of 308!

Silver Sponsorship – $750

  • Medium Size Logo placement on the contest page with a direct link to your website.
  • Social media shoutout recognizing your business’s contribution.
  • Mention in select contest promotions via email and social media.

Bronze Sponsorship – $350

  • Small Size Logo placement on contest page.
  • Social media shoutout recognizing your business’s support.

Sign Up to Be a Sponsor

Thank you for your interest in partnering with us. Please fill out the following information and  a member of the team will reach out to you shortly.

Features
LP Basic

Annual Contract

LP Advanced

Annual Contract

Website

Annual Contract

MAIN FEATURES INCLUDED
Website Design & Development
All Creative, Icons & Images
Personalized Content Creation
Audience Segmentation
Custom Domain Name

* Included while advertising

Local Phone Number

* Included while advertising

Phone Call Lead Validation

* Call Recording and Tracking Included

Analytics & KPI Reporting
MARKETING SERVICES
Campaign Warmup
Advanced Campaign Warmup
Search Optimization
Advanced Search Optimization
Local Search Trends
Advanced Local Search Trends
Local Keyword Trends
Advanced Local Keyword Trends
Campaign Targets
Advanced Campaign Targets
PAID MARKETING SERVICES

*Optional paid services to increase engagement

Pay Per Click Ads
Global Network Ads
Local Service Ads
Remarketing & Retargeting
Social Media Ads
Ad Creative & Design
Features
LP Basic

Monthly

LP Advanced

Monthly

MAIN FEATURES INCLUDED
Website Design & Development
All Creative, Icons & Images
Personalized Content Creation
Audience Segmentation
Custom Domain Name

* Included while advertising

Local Phone Number

* Included while advertising

Phone Call Lead Validation

* Call Recording and Tracking Included

Analytics & KPI Reporting
MARKETING SERVICES
Campaign Warmup
Advanced Campaign Warmup
Search Optimization
Advanced Search Optimization
Local Search Trends
Advanced Local Search Trends
Local Keyword Trends
Advanced Local Keyword Trends
Campaign Targets
Advanced Campaign Targets
PAID MARKETING SERVICES

*Optional paid services to increase engagement

Pay Per Click Ads
Global Network Ads
Local Service Ads
Remarketing & Retargeting
Social Media Ads
Ad Creative & Design
Features
LP Basic

Monthly

LP Advanced

Monthly

LP Basic

Annual Contract

LP Advanced

Annual Contract

Website

Annual Contract

MAIN FEATURES INCLUDED
Website Design & Development
All Creative, Icons & Images
Personalized Content Creation
Audience Segmentation
Custom Domain Name

* Included while advertising

Local Phone Number

* Included while advertising

Phone Call Lead Validation

* Call Recording and Tracking Included

Analytics & KPI Reporting
MARKETING SERVICES
Campaign Warmup
Advanced Campaign Warmup
Search Optimization
Advanced Search Optimization
Local Search Trends
Advanced Local Search Trends
Local Keyword Trends
Advanced Local Keyword Trends
Campaign Targets
Advanced Campaign Targets
PAID MARKETING SERVICES

*Optional paid services to increase engagement

Pay Per Click Ads
Global Network Ads
Local Service Ads
Remarketing & Retargeting
Social Media Ads
Ad Creative & Design