SALES INSTEAD OF GUESSWORK
The 308 Difference
Effectiveness You Can Measure
REAL PEOPLE OFFERING REAL SOLUTIONS
Our Business Model
At 308 Target Marketing, we build tailored marketing strategies designed to attract your ideal HVAC clients. Whether you’re a growing company ready to expand your reach or a well-established service provider looking to own your market, we offer the tools, insight, and hands-on support to help you scale with confidence—season after season.
BEYOND MARKETING
Contact us today and get back to what you do best!
NO GIMICKS - EVALUATIVE PROCESSES ONLY
What we do for you
We create a unified digital ecosystem that connects your website, online presence, advertising, and lead tracking into one streamlined system. From the first Google search to the final phone call, we make sure your HVAC business is easy to find, easy to trust, and easy to contact.
Our pricing is built to launch your growth—affordable up front, and scaled to your long-term success. When you grow, we grow.
THE 308 DIFFERENCE SPEAKS FOR ITSELF
Hear From our Clients
PROFESSIONALLY DESIGNED AND OPERATED 24/7
Website & Mobile
Your website isn’t just a digital business card—it’s your hardest-working asset. We build high-performing websites that work around the clock to attract new customers, build trust, and convert leads for your HVAC business. When strategically designed, your site becomes the hub of your entire marketing system—combining strong branding with lead-driven functionality.
With built-in SEO, your business ranks when customers are actively searching for HVAC services. Add landing page optimization, PPC integration, and real-time analytics, and you’ve got a tool that doesn’t just represent your brand—it drives it forward.
ACTIONABLE ANNALYTICS WITH EVERY CALL
Phone System Integration
Disjointed tools lead to missed opportunities. We connect your HVAC website, CRM, and phone systems into a seamless platform that captures every inquiry and turns it into actionable data. Whether it’s a form fill, a web chat, or an inbound call, our system ensures no lead slips through the cracks.
Track campaign performance with call tracking. Speed up response times with click-to-call and automated follow-ups. With everything working together, your customer experience improves—and so does your bottom line.
SEO, PPC, LPO, CRM - MADE SIMPLE
Proactive Digital Planning
When someone’s AC goes out or their furnace stops working, they go straight to search. That’s where our strategy puts you front and center. We combine SEO, PPC, and landing page optimization (LPO) to ensure your HVAC company appears when it matters—and that every click has the potential to convert.
SEO delivers long-term rankings, PPC gets immediate visibility, and LPO turns traffic into booked service calls. From mobile speed to message clarity, we fine-tune every detail. The result? More leads, better conversions, and a system that keeps your trucks on the road.
Plans and Pricing
SIMPLIFY AND SCALE YOUR BUSINESS
Package Pricing
Whether you’re just launching or already running a growing crew, our packages are designed to make your service business easier to manage and faster to grow. From logo and website creation to Google listings, PPC ads, and pay-per-lead programs—we handle the tools that bring in the calls, so you can focus on doing the work. Choose the package that fits your team size and business goals, and let’s build something strong from the ground up.
- Website Build & Hosting
(1 – 5 Employees)
- Google My Business Page
- Google Service Area Account
- Logo
- Business Cards
$6,500 + $10/lead
Each plan is offered as 50% down with the remainder as a monthly payment.
TOTAL:
(based on leads generated)
- Website Build & Hosting
(5 – 10 Employees)
- Google My Business Page
- Google Service Area Account
- Logo
- Business cards
- Pay Per Click Ad Campaign
$9,500 + $14/lead
Each plan is offered as 50% down with the remainder as a monthly payment.
TOTAL:
+/-$400/month
(based on leads generated)
- Website Build & Hosting
(10+ Employees)
- Landing Page & LPO
- Google My Business Page
- Google Service Area Account
- Business cards
- Pay Per Click Ad Campaign
- Custom Photo & Video Content
$14,000 + $20/lead
Each plan is offered as 50% down with the remainder as a monthly payment.
TOTAL:
+/-$600/month
(based on leads generated)
BUILD A BRAND THAT CUSTOMERS TRUST
Marketing for HVAC Professionals
At 308 Target Marketing, we specialize in strategic marketing for HVAC professionals. Whether you’re installing new systems, performing seasonal tune-ups, or responding to no-heat emergencies, your work is built on reliability—and so is ours. We craft campaigns that boost visibility, generate high-quality leads, and drive long-term, measurable growth.
From SEO and PPC to social media and targeted outreach, every strategy is customized to your services, market, and business goals—so your calendar stays full year-round.
BUILD A BRAND THAT CUSTOMERS TRUST
Strategy & Branding
Your marketing should reflect the professionalism you bring to every home visit and installation. We help HVAC companies develop compelling brand identities—starting with logo design and extending to full website builds—all crafted to instill confidence and drive results.
Logo Design & Brand Creation
Website Design & Development
REACH NEW CUSTOMERS WITH PRECISION
Email Campaigns
We build cold email campaigns and automated follow-ups that ensure your HVAC services stay visible and relevant. Whether you’re targeting property managers, homeowners, or commercial facility operators, we deliver messages that resonate and convert.
Cold Email Marketing
Email Marketing
Direct Mail Campaigns
PUT YOUR BRAND
WHERE YOUR CUSTOMERS ARE
Social & Local Visibility
HVAC leads start online—and we make sure you’re the one they find. We manage your presence across key platforms, optimizing your visibility and helping your business rise above the noise in local and regional searches.
Facebook Marketing
Social Media Marketing
Google Business Profile (GBP) Management
Local Services Ads (LSA) Optimization
DRIVE TRAFFIC. CAPTURE LEADS.
MAXIMIZE ROI.
Paid Ads & SEO
Our SEO and PPC campaigns are built to deliver real results. Whether you’re optimizing for long-term rankings or running targeted ads for seasonal services, we position your HVAC business in front of the right audience—and track every lead along the way.
SEO Campaigns & Management
PPC Management
Marketing ROI Tracking & Lead Attribution
MARKETING IS JUST THE BEGINNING
Growth & Operations
We help HVAC businesses grow by improving backend operations. From sales coaching and automated follow-ups to VOIP services and membership marketing, we provide the structure your business needs to thrive through every season.
Sales Process Coaching
Business Coaching
Phone Answering Services
VOIP Phone Number Hosting
Membership & Club Marketing
increase in overall organic web traffic
TPG Lighting
308 Target Marketing helped dramatically reduce TPG Lighting’s cost per lead (CPL) while boosting both show rates and close rates across the board. As brand awareness grew, consumers engaged more confidently—shortening the sales cycle and increasing overall conversion efficiency. In addition to these core gains, TPG Lighting also saw a 425% increase in social media followers and a 46% jump in organic web traffic, strengthening their digital footprint and long-term brand equity.
reduction of cost per lead
Midstate Plumbing
308 Target Marketing helped boost inbound inquiries while significantly lowering Midstate Plumbing’s cost per acquisition (CPA). Through finely targeted campaigns and rapid optimization, we achieved a 50% reduction in cost per lead, all while increasing overall website traffic, conversions, and booked service calls. By maintaining full control over both strategy and execution, we were able to quickly test, analyze, and adapt—ensuring each adjustment aligned with the original goals and delivered measurable results.
increase in year over year online joins
Superior Paving
308 Target Marketing helped Superior Paving increase their online quote requests from 10% to over 26%, including a 60.64% year-over-year (YOY) increase in online form submissions. The company also experienced a 17.86% boost in overall site traffic, with goal conversions jumping 42.34%—a total lift of 100.8%. When we began our partnership, Superior Paving had a modest local presence. With our ongoing support, they’ve expanded their reach significantly across the metro—and we’re just getting started.