SALES INSTEAD OF GUESSWORK
The 308 Difference
Effectiveness You Can Measure
REAL PEOPLE OFFERING REAL SOLUTIONS
Our Business Model
Our team builds custom marketing strategies designed to attract your ideal outdoor lighting clients. Whether you’re a growing lighting business ready to increase visibility or a seasoned expert looking to dominate your market, we provide the tools, insights, and execution to help your business shine—season after season.
BEYOND MARKETING
Contact us today and get back to what you do best!
NO GIMICKS - EVALUATIVE PROCESSES ONLY
What we do for you
At 308 Target Marketing, we build a complete digital ecosystem that brings together your website, online presence, advertising, and lead tracking into one powerful strategy. From first click to final call, we connect the dots so your landscape lighting business is easy to find, trust, and contact.
Our pricing is designed to create momentum—affordable up front and scaled to your long-term growth. When your business lights up, so do we.
THE 308 DIFFERENCE SPEAKS FOR ITSELF
Hear From our Clients
PROFESSIONALLY DESIGNED AND OPERATED 24/7
Website & Mobile
Your website should be more than just a portfolio—it should be your most consistent lead generator. We build high-performance sites that work 24/7 to attract attention, build credibility, and convert interest into booked lighting consultations. When built with precision, it becomes the hub of your entire digital strategy—blending elegant design with proven marketing systems.
Through built-in SEO, your business appears exactly when customers are searching. Add landing page optimization, PPC, and real-time tracking, and you’re no longer guessing—you’re building with purpose and clarity.
ACTIONABLE ANNALYTICS WITH EVERY CALL
Phone System Integration
In today’s digital world, your phone system and website need to work hand-in-hand. We connect every form submission, call, and chat through CRM and tracking integrations—ensuring no opportunity slips through the cracks.
Call tracking shows which campaigns drive the most calls. Click-to-call and automated follow-ups speed up conversions. When your systems are in sync, you’re not just running a lighting business—you’re running a smart one.
SEO, PPC, LPO, CRM - MADE SIMPLE
Proactive Digital Planning
Search engine optimization (SEO), pay-per-click (PPC), and landing page optimization (LPO) are the core of a winning digital strategy. SEO gets your landscape lighting business discovered organically. PPC delivers immediate exposure to the right audience. But clicks don’t pay the bills—conversions do.
That’s where LPO comes in. We fine-tune each landing page to turn site visitors into customers. With full-funnel analytics and ongoing improvements, we help you stay visible, competitive, and booked.
Plans and Pricing
SIMPLIFY AND SCALE YOUR BUSINESS
Package Pricing
Whether you’re just launching or already running a growing crew, our packages are designed to make your service business easier to manage and faster to grow. From logo and website creation to Google listings, PPC ads, and pay-per-lead programs—we handle the tools that bring in the calls, so you can focus on doing the work. Choose the package that fits your team size and business goals, and let’s build something strong from the ground up.
- Website Build & Hosting
(1 – 5 Employees)
- Google My Business Page
- Google Service Area Account
- Logo
- Business Cards
$6,500 + $10/lead
Each plan is offered as 50% down with the remainder as a monthly payment.
TOTAL:
+/-$200/month
(based on leads generated)
- Website Build & Hosting
(5 – 10 Employees)
- Google My Business Page
- Google Service Area Account
- Logo
- Business cards
- Pay Per Click Ad Campaign
$9,500 + $14/lead
Each plan is offered as 50% down with the remainder as a monthly payment.
TOTAL:
$4,750 Down Payment
+/-$400/month
(based on leads generated)
- Website Build & Hosting
(10+ Employees)
- Landing Page & LPO
- Google My Business Page
- Google Service Area Account
- Business cards
- Pay Per Click Ad Campaign
- Custom Photo & Video Content
$14,000 + $20/lead
Each plan is offered as 50% down with the remainder as a monthly payment.
TOTAL:
(based on leads generated)
BUILD A BRAND THAT CUSTOMERS TRUST
Landscape Marketing
At 308 Target Marketing, we specialize in marketing for outdoor living professionals—especially those who bring beauty and safety to life with light. Whether you’re illuminating walkways, trees, homes, or patios, your work is visually powerful. We make sure your marketing reflects that impact, with campaigns that drive leads and elevate your brand across every season.
No two lighting companies are the same—your marketing shouldn’t be either. We tailor every campaign to your location, specialties, and growth goals to ensure your schedule stays full and your business stands apart.
BUILD A BRAND THAT CUSTOMERS TRUST
Strategy & Branding
Your marketing should reflect the same professionalism, precision, and creativity you bring to every lighting installation. We help you craft a strong visual identity—from logo design to full website development—designed to capture attention and convert interest into long-term clients.
Logo Design & Brand Creation
Website Design & Development
REACH NEW CUSTOMERS WITH PRECISION
Outbound & Email Campaigns
We craft cold email campaigns and automated follow-ups that keep your services top of mind for builders, homeowners, and property managers. Whether you’re re-lighting a property or launching a new install, we help you stay visible, relevant, and in demand.
Cold Email Marketing
Email Marketing
Direct Mail Campaigns
PUT YOUR BRAND
WHERE YOUR CUSTOMERS ARE
Social & Local Visibility
Today’s customers turn to Google, Facebook, and Instagram when looking for landscape lighting pros. We manage and optimize your online presence across platforms so your business stands out, gains trust, and gets calls.
Facebook Marketing
Social Media Marketing
Google Business Profile (GBP) Management
Local Services Ads (LSA) Optimization
DRIVE TRAFFIC. CAPTURE LEADS.
MAXIMIZE ROI.
Paid Ads & SEO
We position your landscape lighting business at the top of search results through targeted SEO and high-converting PPC campaigns. Whether you’re aiming to increase seasonal bookings or maintain a steady stream of leads, we make sure every dollar you invest works harder for your business.
SEO Campaigns & Management
PPC Management
Marketing ROI Tracking & Lead Attribution
MARKETING IS JUST THE BEGINNING
Growth & Operations
We help landscape lighting professionals grow their business from the inside out. With streamlined operations, follow-up automation, and strategic coaching, we give you the tools to convert more leads, retain happy customers, and grow sustainably.
Sales Process Coaching
Business Coaching
Phone Answering Services
VOIP Phone Number Hosting
Membership & Club Marketing
increase in overall organic web traffic
TPG Lighting
308 Target Marketing helped dramatically reduce TPG Lighting’s cost per lead (CPL) while boosting both show rates and close rates across the board. As brand awareness grew, consumers engaged more confidently—shortening the sales cycle and increasing overall conversion efficiency. In addition to these core gains, TPG Lighting also saw a 425% increase in social media followers and a 46% jump in organic web traffic, strengthening their digital footprint and long-term brand equity.
reduction of cost per lead
Midstate Plumbing
308 Target Marketing helped boost inbound inquiries while significantly lowering Midstate Plumbing’s cost per acquisition (CPA). Through finely targeted campaigns and rapid optimization, we achieved a 50% reduction in cost per lead, all while increasing overall website traffic, conversions, and booked service calls. By maintaining full control over both strategy and execution, we were able to quickly test, analyze, and adapt—ensuring each adjustment aligned with the original goals and delivered measurable results.
increase in year over year online joins
Superior Paving
308 Target Marketing helped Superior Paving increase their online quote requests from 10% to over 26%, including a 60.64% year-over-year (YOY) increase in online form submissions. The company also experienced a 17.86% boost in overall site traffic, with goal conversions jumping 42.34%—a total lift of 100.8%. When we began our partnership, Superior Paving had a modest local presence. With our ongoing support, they’ve expanded their reach significantly across the metro—and we’re just getting started.
